En 2024, la taille du marché du dropshipping a explosé pour atteindre 351,81 millions de dollars, soit une hausse de 23,6 % par rapport à 2023.
Cette croissance rapide devrait se poursuivre dans les années à venir.
Selon les experts, le marché du dropshipping pourrait franchir la barre du trillion de dollars d’ici 2029.

Avec de telles statistiques, il est facile de comprendre à quel point le dropshipping peut être rentable.
Cependant, pour réussir, il est crucial de mener des recherches approfondies sur certains aspects clés du business.
Le plus important : la recherche de produits en dropshipping.

Nous allons donc voir :

• Comment utiliser les outils essentiels à ton avantage.
• Quelles sont les erreurs fréquentes à éviter dans le dropshipping.
• Et enfin, comment valider efficacement tes idées de produits.

Mais avant d'entrer dans le "Comment", commençons d'abord par définir le "Quoi".

Trouver des produits Gagnant

Qu’est-ce que la recherche de produits en dropshipping ?

La recherche de produits en dropshipping consiste à analyser et identifier les produits qui offriront le plus grand potentiel de profit.
Elle repose sur plusieurs statistiques essentielles :

• Nombre d'achats
• Prix moyen
• Revenu mensuel généré
• Tendance actuelle
• Évolution de l’intérêt (plus de recherches aujourd'hui qu'hier, la semaine dernière, le mois dernier ?)

Toutes ces données sont précieuses pour repérer les futurs best-sellers.

En d'autres termes, investir du temps dans la recherche produit te permet d'économiser de l'argent en évitant de lancer au hasard des produits pour tester leur performance.
Mais surtout, le véritable avantage, c’est que cette recherche te permettra :

• De prendre une longueur d'avance sur la concurrence
• D'augmenter tes ventes, ta crédibilité et tes profits

Par exemple, en utilisant différents outils, tu peux détecter très tôt les produits à fort potentiel.
En suivant les tendances, les statistiques de produits et leur niveau d'engagement publicitaire, tu peux savoir rapidement si un produit peut devenir un hit.
Plus tu ajoutes un produit prometteur rapidement à ta boutique, plus tu maximises tes chances de succès.

Exemple : regarde ce tapis de course.

En regardant les statistiques, on remarque que ce produit se vend principalement pendant les mois froids ou lors des vagues de chaleur.
Plus important encore : le rythme des ventes a commencé à s'accélérer depuis octobre.
Avec encore quatre mois froids à venir, on peut s’attendre à ce que les ventes explosent.

Grâce à une recherche de produits en dropshipping bien menée, tu peux obtenir :

• Des profits plus élevés
• Plus de ventes
• Moins de stress au quotidien

Créer un plan d'action concret pour la recherche de produits

La recherche de produits en dropshipping demande une planification rigoureuse.
Tu devras utiliser plusieurs sources pour collecter des informations, puis combiner différents outils pour réduire ta charge de travail.
Il faudra aussi ajouter des méthodes manuelles.

Enfin, il est crucial de valider tes hypothèses.
Pour être efficace, organise tout cela sous forme d’une checklist étape par étape, facile à suivre.
Cela t’évitera de perdre du temps sur des produits voués à l’échec, et te permettra de les identifier rapidement pour avancer sans ralentir ta croissance.

La première étape est de définir ton workflow.
Commence par analyser et choisir les meilleurs outils pour ta recherche de produits en dropshipping.

La plupart des gens se précipitent sur un outil générique comme Google Trends.
C’est utile, certes, mais insuffisant : Google Trends ne te donnera jamais les informations précises qu’un outil dédié au dropshipping peut fournir.

Par exemple, Copyfy te permet d'accéder à des données beaucoup plus détaillées sur n'importe quel produit.
Résultat : tu bénéficies d’un véritable avantage concurrentiel sur ton marché.

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Conseil de Pro  💡 : Utilise un seul outil spécialisé au lieu de plusieurs outils génériques pour gagner du temps et économiser de l’argent.

Les outils ne sont qu'un aspect de la recherche.
Tu devras également effectuer un certain travail manuel : analyser les concurrents, lire les avis clients et explorer les forums de niche.

Le plus important est de le faire dans un délai strict.
Cela te permettra de rester concentré sur ta tâche.
Rien n’est pire que de se perdre dans des recherches interminables sans tenir compte du temps passé.
Le pire, c'est que cela mène souvent à rien.

Fixer des délais clairs t'assure de ne pas passer trop de temps dans la phase de recherche.
Ainsi, tu pourras avancer plus vite vers les lancements de produits.

Cependant, avant de lancer un produit, tu dois valider tes découvertes.
La première étape consiste à utiliser des outils comme Top Ads de Copyfy.
Ils permettent de s'assurer que tous les produits que tu envisages en dropshipping disposent de publicités performantes.
C'est aussi essentiel que de vérifier les délais de livraison, les marges de profit et la fiabilité des fournisseurs.

Why Product Research is Crucial for Dropshipping Success

With nearly 8 million dropshipping operations worldwide today. So, dropshipping product research allows you to stay ahead of your competition. 

It's the one thing that can guarantee you won't waste your time and money advertising pointless products nobody wants or cares about. Instead, you will always be on top of all trends, ready to capitalize on the next big thing before it goes viral.

However, dropshipping product research is not just to give you a competitive edge. It will also protect you from some common mistakes. Those drive many dropshipping businesses to bankruptcy before they can even start.

Avoiding Common Mistakes

You can never trust the competition. Even if a product is broadly offered, it can bring minimal profits. To make things worse, many dropshipping businesses simply can't take the loss. So, they start price wars, diminishing their small potential profits even further.

This is where dropshipping product research shines. It allows you to prevent this negative outcome.

Naturally, going after low-margin products can spell doom for your business either way. Sure, these items sell fast and generate a lot of traffic. But ultimately stall your business growth. Furthermore, they divert a huge chunk of your focus and time for minimal proceeds.

With such irregular and small income, you won't be able to deal with the inevitable bad product.

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Good To Know:

According to prof. Clayton Christensen from Harvard Business School, over 30,000 new products are launched each year. Unfortunately, about 80% of them fail. So, it's practically impossible not to hit a bad product if you rely on your intuition. As a result, 35% of businesses fail because they didn't do their marketing research. Another 34% went down because their products did not match the correct market accurately. These are landmines you must avoid if you want to have a big and healthy business life.

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Luckily, there is an easy solution. Just do product research.   

Benefits of Thorough Product Research

Dropshipping product research is not just to keep you from making crucial mistakes. It also brings a lot of outstanding benefits that will help you grow faster.

First and foremost, there are the outstanding KPIs. High conversion rates, outstanding customer satisfaction and retention, and, of course, excellent profits. You will earn much more by selecting products that solve people's problems.

 But more importantly, the right products will bring along positive reviews. They will transform into higher traffic and higher retention rates.

Indeed, data-backed decisions are all you need to climb on top of your industry. They will also help you build a long-lasting, profitable business.

To top it all off, you can expect and prepare for inevitable market changes and instabilities. This is the cornerstone behind building a stable business.

Key Steps in Dropshipping Product Research

There are three key steps to consider when doing your dropshipping product research. Following them will lead you to the right niche, market, and product.

Identifying Your Niche

Analyzing Market demand is the next step in your Dropshipping product research. It will show you the potential of your selected niche and whether it is worth the effort. 

For example, there can be a huge interest in 9-string bass guitars on Google. But that doesn't mean there is any market demand for such items. Thus, the niche is useless.

You can use Amazon's best sellers and Etsy's Trending Items to assess the marketing demand. You can see what the best-selling products in your niche are.

 For example, go to Etsy's Trending Items and write "Trending now sport sunglasses,. The best performance will come front and center.

The same goes for Amazon. If your niche is not featured in the best sellers list, just write your niche. There you can see how the products there are doing.

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Start by Entering Google Trends.

Type several potential niches you would like to try.

Analyze the graph and assess the interest in that niche.

Explore related queries for additional sub-niches or related products.

Go to Copyfy and write the niche keyword into the search.

Check the product potential of the niche.

As you can see, there are only three products for cycling - sunglasses. So you might as well try out the sunglasses niche. You have to start from the very top to see how it trends in Google.

Keep in mind that the tighter the niche, the smaller the competition. However, it also means you will have a smaller market demand.

Find Top Products on Copyfy

Analyzing Market Demand

Analyzing Market demand is the next step in your Dropshipping product research. It will show you the potential of your selected niche and whether it is worth the effort. 

For example, there can be a huge interest in 9-string bass guitars on Google. But that doesn't mean there is any market demand for such items. Thus, the niche is useless.

You can use Amazon's best sellers and Etsy's Trending Items to assess the marketing demand. You can see what the best-selling products in your niche are.

 For example, go to Etsy's Trending Items and write "Trending now sport sunglasses,. The best performance will come front and center.

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The same goes for Amazon. If your niche is not featured in the best sellers list, just write your niche. There you can see how the products there are doing.

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Pro Tip 💡: Check the best performers and analyze what drives customer satisfaction. This is easiest done through the reviews. There, you will find what makes people buy and what chases them away.

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Evaluating Competition

Finally, it's time to check out the competition. The best tool to do so is Copyfy. Here, you will find out how they perform. The tool will also show their pricing, markets, and even their ads.

 You will also be able to visit the store's website and landing page. Most importantly, you will learn where are their marketing gaps.

The entire process is straightforward. Just find a winning product in your niche through the filters and click on Analyze Store. Then, go to Shop Analysis on the right sidebar and enter the store analysis.

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Here, you will find their estimated weekly traffic, monthly sales, and communication channels. In this case, it's 78% from the United States, 8 % from the UK, and so on.

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However, we can also see that their website is not growing and is in the upper-middle range. This means they are not using their full potential. More importantly, we see the channels they use to gain traffic. Another invaluable information when creating our own content strategy.

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Finally, you can also see their ads and how they drive sales.

Researching your competitors will allow you to create a better user experience. This will generate significantly higher traffic in your online store. 

Moreover, reviewing their winning ads will bring knowledge and inspiration. Thus, you'll be able to build an even better ad and drive more sales.

Top Tools for Dropshipping Product Research

Effective dropshipping product research requires powerful tools. They are the ones that will help you find the best products.

 Moreover, these tools will make the entire process faster and easier to understand. Finally, they will give you all the information you need in one place. 

Now, there are many such tools, but just a few will make some real difference in your research process.

Overview of Must-Have Tools

We already mentioned Google Trends as an irreplaceable starting point for your research. But, when it comes to in-depth dropshipping product research, you need an all-in-one tool. It will show you pretty much everything you need for a data-driven decision.

Copyfy is an easy-to-use tool with everything you need to find that winning product. It has a database with more than 40,000 shops, 15,000 products, and 50,000 ads. Moreover, you have access to free, top-of-the-line courses.

 With Copyfy, you can create your store and check out the top products and shops. Then, you can analyze them and choose the most promising ones. Moreover, you can see the top ads and their engagements. In other words, Copyfy can help even complete beginners. You will be able to create a fully-functioning, data-driven dropshipping business. 

This includes building your online store, finding the right niche, market, and products. The best part- all the data comes in real time. 

Sell The Trend is another widely used platform for trend analysis. It has various features, product explorers, and even AI help. However, it focuses on automating your dropshipping business. It lacks an in-depth analysis of competitors, markets, ads, and products.

Niche Scraper is the third big name in dropshipping product research. It also allows examining various products and spying on competitors. 

However, you'd need another tool to check the competitor's ads. Scanning unlimited number of products from AliExpress and Shopify is its biggest advantage.

So, while all these are excellent choices, they depend on your needs. If you are a well-rounded dropshipper, Sell The Trend will give you great value for your money.

If you want to go big in various directions - Niche Scraper is your tool.

However, if you want all the help you can get, you need Copyfy. It offers everything you need for a quick, pain-free and successful start.

How to Use These Tools Effectively

Using most of these tools is as easy as it comes. Copyfy is, without a doubt, amongst the most user-friendly.

Registration

1. First, enter Copyfy and click on Start your Free trial.
2. Choose the plan that suits your needs. If you are still just testing the waters, selecting the Starter package will suffice.

3. Add your credentials and finish the registration.

First Steps

Get to the Dashboard and go to the Learning E-commerce at the bottom of the menu. Here, you will find videos that will make creating an online store a piece of cake.

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Exploring Top Products

1. Next, go to Top Products at the top of the menu. Here, you will find the best-performing products on the market.

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2. Use the filters to find:

• your niche
• the price range
• orders per month
• monthly revenue
• number of store visits
• currency
• targeted country

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3. Check the list

• the product
• the seller
• how much they made in the last month
• how much the product cost
• how many purchases have been made in the past month

 You can visit the store and see the product directly in the store by clicking on them.

4. However, to gain more information, click on Analyze Store on the right. Then, you will find much more information in the Shop Analysis.

Explore Shop Analysis

1. Once you hop on the Shop Analysis tab, you will see a quick overview of how the shop performs daily and monthly.

2. Click on View Analysis. In this section, you will find more detailed information about the store. How it performs? What is the store's trend? What is its market?

3. Its traffic source, what platform does it use, and how successful is it?

4. What are its bestsellers?

5. What ads does it use?   

Explore the Ads

If the product looks promising, you can see what ads they are using through Copyfy. Now you have a working product, a working ad, and know what channels to use to succeed. You can duplicate the whole campaign and start earning.  

Explore Top Shops

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1. Go to the Top Shops tab. Here, you can see all the best-performing stores. Research their income, number of sales, and main communication channels..

1. Also, filter the results by market, potential, channel of communication, and others.

Find Top Shops in Your Niche

Explore Top Ads

1. Click on Top Ads in the menu. Here, you will find the most viral creatives and how they perform.

1. Use the search option to find particular products or stores.

Product Export

1. Once you find a winning product, it's time to export it. Click on Product Export in the Menu.

1. Place a link to the product in the Link of the product field and choose a language to translate it in (if you want to)

3. Click Export
4. Download the exported product using the button on the left of the shop.

3. Now, all you have to do is import it into your Shopify.

Theme Information

This tab lets you learn everything you need about the competitor's website. You will find its theme, fonts, colors, and other information. 

More importantly, you can export the theme and use it as a basis of your own store. Just be sure to make it unique. 

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1. Go to Theme Information in the menu

2. Add the shop's address and click on Get

3. See the store's info and Download it

Free vs. Paid Tools

Alternative Methods for Finding Winning Products

Of course, there are some free alternatives you can choose from if you're not ready to pay for convenience. 

Still, you should know they will require more time and work on your part. Premium dropshipping product research tools offer you a quick solution. They've automated all the processes you otherwise will do manually. 

Social Media Insights

Firstly, Social Media Platforms are great places to see what people are interested in. More importantly, you can see what ads are circulating in their feeds.

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Pro Tip 💡: Before you go to the Social Media Platform, use your niche's keyword in a search engine. For better effect you can even visit popular websites related to your chosen niche. This way the cookies will flood your feed with ads.

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Track sponsored posts and advertisements to see which products brands are actively promoting. High ad frequency usually indicates the product is good.

Furthermore, check some popular hashtags, like "#TikTokMadeMeBuyIt or #AmazonFinds, to discover trending products. These tags often showcase items gaining rapid popularity.

 Actually, in 2024, TikTok had a significant influence on fashion trends. 63% of users found fashion products precisely through the platform. Items like bag charms and bodysuits gained popularity due to viral TikTok content.

Finally, follow some influencers that operate within your niche. Check out what they are promoting. Most of them do their own product research and assess what will bring them the biggest profit.

Customer Feedback Analysis

Finding customer preferences without a dedicated tool is hard but not impossible. Visit Amazon, Etsy, and AliExpress. 

Once there, research the reviews and comments of their best sellers. Create a list of all common praises and complaints. 

After that, try to find a way to enhance the positives and downplay the negatives in your own campaign.

Naturally, you must focus on products with high ratings and sell numbers. These are the products that have consistent demand. Naturally, they will be the ones you'd want to adopt in your own store.

You can also find unsatisfied market needs through customer feedback. Then, you can target them with your ads or find a better solution.  

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Competitor Store Analysis

You can also research your competitors on their social media pages. There, you can follow how their products are doing. Also, check out their ads and what products they promote most often.

 Exploring TikTok, Instagram, and Facebook will give you invaluable information about your competitors. You can use it to boost your own marketing strategy and product placement. 

The comments below their posts are the most important piece of information. There, you will find the pain points they haven't fulfilled yet. 

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Example:

Problem: their product takes 7 days to deliver.

Solution: You can try to do half that time.

Problem: They don't offer delivery nationwide.

Solution: Cover the places they can't

Problem: Their packaging is often damaged

Solution: Find a more durable substitute

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Don't focus just on your competitors. Visit niche-related fan pages and marketplaces as well. They are the perfect place to learn about the market, products, and customers. 

Still, it requires a lot of time and effort. Or you can simply get an automated tool where everything is done with a click of a button.

Validating Your Product Ideas

Finally, your dropshipping product research finds a potential winner. Now, it's time to verify its findings.

However, before you go for a test run with the new product, it's wise to do some profitability analysis. After all, if you're going to lose money on a product, it's not worth even testing it.

Profitability Analysis

The profitability analysis is a great way to determine how to price your new product.

1. Check the competitor prices: This will set the benchmark and show you the market value of the product. Going way above the market price will always result in fewer sales. Going too low will raise questions about your product's quality. So, it's important to know the price range before calculating profitability.
2. Identify Costssome text
   1. Product cost
   2. Shipping cost
   3. Marketing cost
   4. Transaction fees
3. Determining the desired margin: Several factors will decide your profit from each product. Those are sales volumes, the price itself, the market potential, and your authority. A more authoritative dropshipping business can get away with a higher margin. The customer is always ready to pay for trust.
4. Set selling price: Selling price = Total cost + Profit Margin.

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Example:

Product Cost: $20

Shipping: $5

Marketing: $10

Total Costs: $35

Profit Margin: 100%

Selling Price: $35 + 100% x $35 = $70

Gross Profit: $70 - $35 = $35

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Testing Products Before Launch

Test your product before fully committing to it. This will save you a lot of money and work if the product fails despite all signs of success.

Start a small-scale ad campaign where most of the competitor's traffic comes from. Set a relatively small budget for several creative ads. Also, A/B tests some target audiences.

Follow the CTR, conversion rates, visibility, and engagements closely. These are indicators that will tell you what's not working.

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Pro Tip 💡:

• If there are no engagements, but the visibility is fine - your ad is not doing its job.
• If the engagement levels are found, but the CTR is low - The product is the problem.
• If the CTR is fine but the conversion rates are low - the problem is with your landing page or offer. 

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Solve and adjust these problems throughout the campaign. Also, cut off the underperformers during your A/B testing. Run the test for a week and see whether the sales numbers are like the ones you saw on Copyfy.

If the product manages to sell well, you can scale the operation and get even more profits. If not - go back to Copyfy and find a new product.

By validating your product, you will avoid the most common dropshipping mistakes. However, it's not the only one.

Common Mistakes in Dropshipping Product Research (and How to Avoid Them)

Errors are inevitable in any business. Still, when it comes to dropshipping product research, mistakes can easily be avoided. So, we created a list of the most common mistakes people make when doing their research and how to avoid them:

Over-reliance on tools without manual validation

Mistake: People are often tempted to leave everything to the machines. However, while any tool's help is invaluable, it can't do everything. It still needs validation and live marketing testing.

Solution: Build your workflow with checklists and double-checking. Rely on research tools, but also do your manual research to ensure accurate results. 

For example, if a product seems too good to be true (monthly profit of $1.5 billion), it probably is. So, check if the products are popular on marketplaces, as this is probably a mistake.

Neglecting seasonal trends and regional preferences

Mistake: Taking a product out of context. For example, Tour De France-themed clothing is often a trend in July. Still, replicating the success in August is highly unlikely. 

Since Tour De France is held during July, it's normal for some products with such a theme to have a surge during the race. However, this is only seasonal.

Solution: Check out Google Trends or Copyfy's Shop Analysis. See product patterns and seasonal interest. Moreover, check where and why these products are being sold. It may be a regional thing. 

For example, selling Christmas-specific products in Turkey. This won't be very successful as it's a predominantly Muslim country.

Use the same USP

Mistake: Sometimes dropshippers take copying a successful product and ad quite literally. They use the same channels, the same pictures, and everything the same. However, this destroys their chances of standing out in a saturated market.

Solution: Find a new angle to attract customers. Base your new ad on your reviews and social media research. Build your UPS on your competitor's shortcomings and transform them into your strengths. 

For example, customers often complain of inaccurate sizing. So, provide them with a clear chart to determine their size.

Offering Too Much Variety

Mistakes: Offering all sorts of products from various niches may sound lucrative. However, ultimately, it will lead to fewer sales, less credibility, and slower growth. 

Focusing on more than one niche at a time on a single website will hinder your growth and success. You will struggle to keep consistent quality content and ads for all your products.

Solution:

Focus on one niche at a time. Once you crack the code and make an entire niche profitable, you can create a new website and start a second niche.

Real-Life Case Studies of Successful Dropshipping Products

Let's have a look at one successful product and how to spot it in real-life situations.

Baby Tula

This is a perfect example of finding a product that owns its success on TikTok clips going viral. December 2023, influencer Gabby Lawson, with nearly 20K followers, published a video using Baby Tula. It gathered more than 43,000 views. This was when Baby Tula went viral.  

Checking in Copyfy, we can see that Baby Tula's website gained nearly 100,000 visits in December alone. Also, it generated nearly 1.6 million dollars in sales. 

This trend proved not only steady but slowly rising over the next year. Sales reached over 2 million dollars in August and over 2.15 million in November 2024. Their daily sales are estimated at around 71,500.

On Copyfy's shop analysis page, we can clearly see that this product is highly profitable. More importantly, it has some untapped markets.

Currently, Baby Tula sales are in the US, UK, Canada, India, and Vietnam. So, the large European market is still largely untapped. This is a potential goldmine.

Scrolling down, we can see that 65% of their traffic comes from TikTok, and another 27% comes from Facebook. This shows that their main marketing campaign revolves around influencers.

That's not a surprise, considering the launch of the product. However, we see that Instagram has not yet been tapped. So, this is one place where we can potentially replicate their marketing strategy.

Finally, we can see their bestseller. Notice that it's significantly cheaper than the rest. Sure, all products are doing well. But now we can determine that price is a driving factor in the customer's decision-making.

So, what did we learn about the product?

1. It's highly profitable and has a vast social media presence
2. It has a high number of clients and slowly but steadily grows
3. It operates in only 6 countries
4. Uses predominantly micro-influencers to drive traffic
5. Uses TikTok and Facebook as primary channels of communication
6. Price is a driving factor in the customer's decision-making

Why does this product have potential?

1. It's a mainstream product that solves a problem. It's not affected by geo-location, region, or time of year.
2. Since it's for the children, it involves emotion and passion.
3. It's for multiple uses.
4. It targets active moms, indicating they have higher incomes than average.
5. It's an excellent gift for baby showers and welcome-home parties.
6. It's relatively affordable compared to other baby-focused products.

What is our strategy?

1. Research the European market and check for potential gaps in the US, Canada, and other markets.
2. Assess why the providers are not yet in the EU (there might be some regulatory issues)
3. Check for feedback on the product and assess how you can solve the problems.
4. Find a similar product for dropshipping.
5. Target Instagram and Facebook as your primary channels. Still, allocate a budget for TikTok as well.
6. Find local influencers who are willing to collaborate.
7. Offer competitive pricing, but not much lower than what Baby Tula offers.

What's next?

Next, we use Shopify to export the product, research the ad campaigns, and find suppliers. We can also copy the website but don't forget to make everything unique. You want to have your own brand identity.

The first step, however, is to get Copyfy. It's the one tool that can help you build your dropshipping business from scratch.

Remember, the only way to succeed in the dropshipping industry is to have a data-driven dropshipping operation. Dropshipping product research is the first step to building your brand. 

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